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    ZARAInditex(ƱITX)µһӹ˾ǷװƷƣҲרӪZARAƷƷװƷơ1975ZARAInditexΪȫһķװ̣56ڣǧҵķװꡣZARAȫʱϲʦƷƵƼ۸ȴΪ˵ƽӵHigh Fashion


    InditexһԽGAPH&MΪȫһķװۼš20131031ȫ86Һ͵6249ר꣬¹8װƷƣZARAƷơȫ86ӵ1808ר꣨Ӫרռ90%Ϊʺר꣩ZARAƷƵרֻռInditex˾зֵ֮һ۶ȴռ۶66%ҡ


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    1975꣬ѧͽİ·¶ؼƫԶһZARAСװꡣZARAѾɳΪȫʱзεƷƣӰ鲼ȫ86Һ͵ŵѴ1808ҡ

    201288գָʾӡڵϿ˹ɼ3.8%ڴ¼ߵ㣬76İؼӵIJƸҲ16Ԫﵽ466ԪʹλװZaraߵҳԽ˲ϣ˾³ͷأΪȫĸ


    ZARAƷ֮˵ʱзҵһ࣬ڴͳĶƷƺʹڷм辶˾׼ʱ(Precise Fashion)ģʽž׼ʱ(Precise Fashion)Ϊʱзҵһҵ̬ZARAƷҲƳ磬˳֮Ϊ“ʱװҵеĴ”ҲΪ“ʱװҵ˹ֱ”2005꣬ZARAȫ100мֵƷλ77ѧԺZARAƷΪŷоֵƷƣֶѧԺZARAƷΪоδҵĵ䷶ZARAΪһδƵĹ˾ٲȻΪʱзҵıˡ


    ZARAƷƵͷ̫Ĺ⻷ͽ䱳ƯIJѵע⡣2012ZARAȫӪҵﵽ159.46ŷԪĦʿ˾һоԤ⵽2014ΪֹZARAÿ10.9%BurberryݳƷŵֻ7.7%


    ZARAãչͷǿZARAƷƴʼ˰·¶ؼӵIJƸҲŹƱֵڽ2007꡶˹ȫ򸻺λеڰˣʲܶѴ240Ԫ


    ZARAΪ׼ʱ(Precise Fashion)ģʽ쵼ƷƣԺգν“˫”ZARAȻΪӮƷƵĵ䷶ZARAƷʱзҵԾٶ2005ȫ100߼ֵƷư񣬲ARMANIʱзν˦“ʷΪ֪”ͬʱΰƷƵ˥ʷһΰƷƵƷƾʱĸ߶ϡZARAӮƷģʽȫҴɹǶԴõڹ͡

     

    2005ŵһεInterbrandȫƷаZARA2006ѾAdidasƷƼֵ42.35Ԫ


    ZARAÿһλŵ꾭ӵһرƵPDĄͨPDAǿֱܲ¶ֱܲÿһŵͬʱŵ곤ҲԺܲƷʱͨZARAơ15ɡҵۡƣZARAһͬڴͳҵͨŹӦӦZARA15񻰡ZARAܹҵƷӦġЩƷᱻĻ档ʱϻں̫ܶˣӦƷгܵ׷ɣ

    ҪIJDzƷ“ڲͬ”“һ޶”ZARAʱϻǵZARAֵ߸Ե“һ޶”ĴˡΪ󽨹Ķ¿Ӱ죬йķΪZaraH&MڵĴƷȡ

     

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    ǵijŵ

    ͨZaraҵģʽΪȻĿɳԷչסԻijŵ Inditex ҵС
    ǼŲֻŵ ǽֱӰ쵽ǵ̵͹˿ͣ

    ̵ǽܽġ

    ̬Ч̵ǼٷIJá

    йԱͬسŵһ߻ʶŶӡ

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    ڷչһ̬Ч̵ĹģʽԼ20% ԴģɳԺ͸Члؽ ˹ģʽÿһ趼Ӧʩ̵ƣȺϵͳİװԼҾߺװοܵĻա


    ǼٷIJá һǻ̵¼ܺͷۣǼӹƷ ÿ¼ܺͷ۱ټӹ ңװֽҲᱻٻա
    еĹԱͬسŵ һ߻ʶŶӡ


    ͨڲͨͶýרҵѵƻԱиᣬԴġʹÿɳԵĽͨ߻ıΪϰߡ

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    Zara ֧лũҵһַװʹлޣ100% ޣȫũҩѧɷֺƯ׼ رıǩ̵׾ҵ

    ʹ͡

    Zaraÿ䳬 2 ڵķװ5% ģȼΪ͡ Ǿͼ500ֵ ̼

     

    ̵۵ԴڶIJƷƤϣֻũ ʹרΪȡƤɱĶ

     

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