“品牌折扣店”这种业态在国外被称作outlets，它的出现保证了商品能够快速流向市场的，减少企业的库存压力，使货物得到最好的配置。折扣店吸引人的主要原因是定位准确，即品牌集中、价格低廉，很多驰名的一线品牌在名品折扣店一折起卖，大部分商品全年都不高于3折。据业内人士分析，这种瞄准特定群体的销售定位是新业态出现的客观基础，也是现代商业发展的趋势。
深圳蔓芳达服饰有限公司创建于1998年，座落在祖国改革开放的窗口——美丽的滨海城市深圳，办公地点在繁华的深圳罗湖区笋岗大厦。蔓芳达充分利用了优越的地理位置，背靠太平洋，毗邻国际大都市的香港，面向广阔的祖国内地，在积极维持国内市场的同时，也不断地开拓海外市场。蔓芳达的旗舰永远行驶在信息时代的前沿，乘风破浪，与时俱进。
蔓芳达于2005年底由成人服装设计与销售转向了儿童服装终端品牌折扣销售，经营模式包括特许加盟、特许代理和批发。蔓芳达开发了自己独立的网络销售平台，并拥有一支不断壮大的、专业化的服务队伍，大力发展B2B的网络营销模式。蔓芳达在中国各个主要的B2B网络平台都注册了蔓芳达的企业帐户，包括阿里巴巴、中国童装网、中国童装品牌网等。全方位的网络品牌覆盖，就是本着为客户创造价值、节省成本的原则，为客户和终端消费者搭起品牌和高品质服务的桥梁。
蔓芳达于2005年底创建了“贝丝倩儿”这个自主品牌，经营儿童服装品牌折扣，产品有儿童服饰、童鞋、儿童袜子，面向海内外进行招商。业务涉及品牌加盟、代理和批发；品牌加盟商业模式----蔓芳达公司为客户免费提供“贝丝倩儿”品牌加盟店的统一形象设计，加盟商通过签定合同的方式取得特定地点的独家经营权，同时享有“besstracer”品牌及企业荣誉使用权及产品经营权，代理商在该区域内既可以独家垄断经营，又可自行发展新的专卖店；代理----代理包括县级代理、市代理和省代理；批发----批发包括多款混批:够100件衣服或够500元金额，单款独批：10件以上才发货。
蔓芳达服饰有限公司以“诚信至上”为经营理念，致力于为客户创造价值。旗下品牌“贝丝倩儿”童装折扣以专业化的运作、高质量的服务、统一化的形象在全国不断涌现，“贝丝倩儿”品牌也进入了外国市场。客户的抱怨是我们的关注，我们致力于为客户解决问题；客户的微笑是我们的骄傲，我们真诚地为客户创造价值。
蔓芳达公司本着“以人为本”的管理理念，回报我们尊敬的客户的同时，也为蔓芳达这个团队创造了一个充分发挥个人才能的空间。“合作”、“学习”、“进步”和“挑战”是我们团队精神集中的体现.我们追求人性化管理，我们将人才看作是公司的一笔宝贵资源.同时我们也欢迎全国各地有志于推动蔓芳达发展和进步的有志之士加入我们这个团队!
Company Profile
Shenzhen Mafuda Dress CO.,LID was established in 1998,located in the window of motherland’s revolution and opening policy, Shenzhen Special Economy Area,a beautiful coastal city.Mafuda’s office is in Sungang Building of Luohu Distric of urban Shenzhen city.Mafuda makes full use of its advantageous location,against Pacific Ocean,adjoining with the international metropolis of Hong Kong,facing vast motherland territory.Mafuda doesn’t only maintain present home markets,but also expand overseas markets.We believe with confidence that the fleet of Mafuda will keep riding the information age,advancing firmly and keeping pace with times.
In the late year of 2005,Mafuda transformed to children fashion name brand discount terminal operation from adult fashion design and selling.Our operation modes include franchising,agency and wholesale.What’s more,Mafuda develops self-owned internet trading platform,and owns a expanding,professional team,committed to develop B2B e-commerce marketing mode.Mafuda has sucessfully registered in some Chinese main internet e-commerce platforms,like Alibaba.com.cn,51kids.com,61kids.com.cn,etc.With country-wide internet brand coverage,we’re engaged to build a bridge in brand and high quality between customers and terminal consumers,based on the principles of creating value and saving costs for our customers.
Mafuda produced “Besstracer” self-owned brand in the late year of 2005, involved in business of children fashion name brand discount,to develop business from all over the world.Its products include children clothing,children shoes and children socks.And Mafuda runs on franchising,agency and wholesaling.In the fields of franchising,Mafuda supplies Besstracer franchisee with united free boutique image design.On the other side,franchisees own the exclusive right of operation locally and use the brand of Besstracer,share its company prestige.Moreover,the franchisees cann’t only own the exclusive right of operation,but expand their new boutiques.As for agency,agents consist of county agents,city agents,and province/state agents.And wholesaling comprizes multi-styles wholesaling and single-style wholesaling.You won’t reach a deal of multi-styles wholesaling until you at least buy 100 pieces of clothes or reach 500 yuan in business,but more than 10 pieces of clothes is ok for single-style wholesaling.
Shenzhen Mafuda Dress Co.,LID holds its Business philosophy that integrity is everything.We are committed to create value for customers.Our Besstracer children fashion discount boutiques are emerging increasingly nation-widely with professional operation,high-quality services,united images.At the same time,Besstracer also enters foreign markets.We concern customers’ complaints by solving their problems,and we create values for them because their smiles are our prides.
Shenzhen Mafuda Dress Co.,LID serve our respectable customers sincerely.Additionally,we create a space to help to bring out every team member’s talent based on the human-oriented management concept. Cooperation, Learning, Progress and challenge are the reflection of our teamwork spirit.We are pursuing humanistic management,and we see talent as a sum of valuable treasure.Meanwhile,we will welcome all the talented people who want to promote Mafuda’s development and progress to join our team.
